The name of the is big and bright. It has to be really big because it is the first thing that catches your eye.It tells you what the poster is about.
Names of lead actors/actresses
The names of the lead actors/actresses are meant to draw the audience in. They tend to be of major actors/actresses. They tend to be on the top of the page as that is the second place the eye travels to.
Mission Statement
The mission statement tells us a little more about what the film is about.It backs up the image and the title and makes the film is more appealing.
Colour Palette
The colour palette is very minimal so that it doesn't appeared over crowded. The colour palette can reflect on what type of film is about e.g. horror: black,red & grey love: pink,white & pale blue
Face on the poster
The face(s) on the poster often have eye contact with the audience. This is so that you are drawn into the poster. This is an extra key to get you into the cinema to see the movie.
White Space
The white space is important.White Space has nothing in it.This is important so it doesn't look to crowded.Including white space is really important.
Director/Producer Details
The director/producer details are at the bottom of the poster. The details on the poster are there so that everyone knows who produced/directed it.
Type Face
Type faces are limited to two to make sure the poster has a clean and neat look to it.

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